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MBA in Marketing Management

Fully accredited and internationally recognised program, this one year MBA in Marketing Management is designed for career progressive management professionals. The program will prepare for roles in Marketing Management, Business Development, Marketing Analysis, Digital Marketing, and Digital Business.

Based on 21,501+ reviews | 650,000+ learners

12 month


US $5000

Guaranteed Loan Available

Our Alumni Work At:

Our learners occupy top positions in companies across industries and some of the world’s best-known firms


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    Program Overview

    In today’s market, the marketing department plays a major role in managing products and brands and reaching customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segments.

    A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management. The Marketing Management (MM) specialization covers the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch and Management, Market Entry Strategies and Distribution. The program will also cover the modules on product strategies and pricing.

    The one year online MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward to a great career in the marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universidad Católica de Murcia, UCAM.

    The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21 st Century Globalization in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.

    Master of Business Administration

    Part A consists of six modules, out of which four modules are core while two are specialized modules. Upon completion of Part A, learners will earn 120 UK Credits from Cambridge International Qualifications (CIQ), UK.

    Part B of the program includes a mandatory module and a thesis work. By completing their entire qualification, learners will obtain 60 European Credit Transfer System (ECTS) from Universidad Católica de Murcia (UCAM), Spain.


    Specialization Pathway

    International Marketing Management

    This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment.

    Learning Outcomes

    • Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
    • Develop marketing plans with application of appropriate marketing models, tools and techniques
    • Evaluate the processes involved in brand management and how they influence consumer behavior
    • Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

    This module is designed to help students understand the influence consumer behavior has on marketing activities. Students apply psychological, social and cultural concepts to marketing decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation and involvement, personality, self-image, life-style, perception, learning, attitude formation and change, and communication; external influences such as culture, subculture, social class, reference groups and family, and the diffusion of innovations; and consumer decision making

    Learning Outcomes

    • Analyse consumer motivations and decision process
    • Examine Market segmentation and how segmentation can inform marketing strategy
    • Develop a substantial understanding of marketing situations in an analytical manner
    • Effectively produce, interpret and analyse written text and business presentations for creating effective marketing channels.

    Entry Requirements

    Entry Requirements


    Applicants must have attained the following qualifications:

    • Applicants must have attained the following qualifications:

    • Bachelor’s Degree from a recognized University

    Documents Needed


    • Duly filled application form
    • Academic documents
    • Resume
    • A copy of your passport
    • A photograph

    Learning Outcomes

    Live & interactive lectures by expert faculties

    Recorded session for offline viewing

    World-class curriculum by eminent faculty

    Regular webinars by industry leaders

    Assignments for module assessments

    Easy-to-use LMS accessible anywhere

    Online library to further enhance your knowledge

    Dissertation on your area of research work

    Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering.

    The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia.

    The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners.

    UCAM accredits and awards MBA in General Management, MBA in Global Banking and Finance, MBA in Operations and Project Management, MBA in Agile Supply Chain Management, MBA in Accounting and Finance, MBA in Marketing Management, MBA in Global Healthcare Management, MBA in Global Sports Management, MBA in Health and Safety Leadership, MBA in Energy and Sustainability, MBA in Artificial Intelligence and Blockchain, MBA in Public Relations and Advertising, MBA in Business Analytics, MBA in International Business and Relations, and MBA in Human Resource Management.

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